Is it a good time to sell?

  • The buzz is all about how it is a great time to sell your house

In today’s real estate market, the buzz is all about how it is a great time to sell your house. Buyer demand is high, and there simply aren’t enough homes available to buy to meet that growing need. This means now is the time to move or is it? In many regions and communities, you can close the deal on your ideal terms.

Even in today’s strong sellers’ market, there are homeowners who are choosing not to sell due to ongoing concerns around the health crisis, financial uncertainty, and life in general. According to Zillow, here are the top three reasons homeowners who are thinking of selling sometime in the next three years are not putting their houses on the market right now:

  • 34% – Life is too uncertain right now
  • 31% – Financial uncertainty
  • 25% – COVID-19 health concerns

If you identify with any of these, you are not alone. Whether it is the future of your employment situation or simply being uncomfortable having guests in your home for showings, life feels a lot different than it did last year. The good news is we have been revolving, refining, and modifying these daunting challenges, and it’s paying off for those who are choosing to move this year. Many of us are doing two things very well to make selling your property-home possible.

1. Agents Are Implementing Technology in the Process

While abiding by state and local regulations as a top priority, real estate agents are making sales happen safely and effectively by leveraging key pieces of technology. Agents know exactly what today’s buyers and sellers need and how to put the necessary digital steps in place. For example, we have capitalized on the technology buyers find most helpful when deciding on a new home:

We are listening to you, “our audience” and leveraging the tools that help buyers get an initial look at a home without having to step inside. This helps reduce the number of people entering your home, so only those who are very seriously interested need to take the next step: in-person showings.

2. Agents Are Facilitating Safe and Effective In-Person Showings

After leveraging technology, we define serious buyers who still want to see your house in person, agents are following the guidelines set by the National Association of Realtors (NAR) and utilizing safe ways to proceed. Here are a few of them, understanding again that the an agent’s top priority is always to follow­ state and local restrictions first:

Getting comfortable with your agent – “A true trusted advisor” – taking these steps under the National Association of Realtors and ERA safety standards might be your best plan. This is especially important if you are in a position where you need to sell your house sooner rather than later.

If you are in these percentages, you are not alone. Whether it is the future of your employment situation or your uncomfortable having guests in your home for showings, life feels a lot different than it did last year at this time. The good news is, as a professional, I have spent the majority of 2020 figuring out how to sell homes safely, and it’s paying off for the most part. We at RE/MAX are providing many ways to make selling your home pleasant, safely saturating the media and social marketing platforms.

  • Virtual tours
  • Accurate, detailed, and creative listing information
  • Detailed neighborhood data and statistics
  • Professional, high-quality photos defining your homes qualities
  • Even video chat when available.

We also offer (3D) three dimensional visual tours, because this process is very time consuming, an additional fee or negotiated terms maybe determined if you choose to add this feature to your listing.

2. We encourage safe and successful showings in-person 

After leveraging technology, we follow the guidelines set by the National Association of Realtors  (NAR) and use sure ways to proceed if you have serious buyers who still want to see your home in person. Here are a few protocols, knowing again that our top priority is always to first meet state and local constraints:

  • Limiting in-person activity
  • R­­­equiring guests to use alcohol-based sanitizer
  • Removing shoes or covering them with booties
  • Following CDC guidance on social distancing and wearing face coverings

We insist that you are comfortable with our team and or staff. A true trusted adviser taking these steps under these implemented ERA safety standards might be your best plan. This is especially important if you are in a position where you need to sell your property sooner rather than later.

Jeff Tucker, Senior Economist for Zillow “Homeowners who feel life is uncertain right now may think they can still get a strong price if they delay selling until they have more clarity. The catch is that waiting to sell may raise the cost of a trade-up. This fall’s record low mortgage rates, which make a trade-up more affordable monthly, are not guaranteed to last.”

I have found, especially in 55 and older communities, this philosophy is “NOT always the best when sharing their best options.  In this new ERA in our lives, things are shifting quickly, sometimes daily, and virtual strategies for sellers may be your ideal option. I’m finding that opening your door to new approaches is a game changer, and in most environments is a game-changing venue. When it comes to selling your home while the market is leaning in your favor. As always, a trusted real estate professional is your best option and will safely and effectively navigate all that is new when it comes to making your next move.

Bottom Line

In this new ERA in our lives, things are shifting quickly, and virtual strategies for sellers may be your ideal option. Opening your doors up to new approaches could be game-changing when it comes to selling your house while the market is leaning in your favor. As always, a trusted real estate professional can help you safely and effectively navigate all that’s new when it comes to making your next move.