10 Plus features that will help your home sell!

There is no doubt in my mind that once this is published you will see creative dialog become modified with active listings or active accepting back up offersl. Unless these listing agents are too lazy to accommodate their clients. I have Realtors throughout the United States follow my blog updates weekly.

Why are many homes taking so long to sell? Perhaps it’s in the marketing techniques and strategies. I’ve been selling real estate since 2000. I’ve been creating Marketing campaigns for Developments, Retirement communities, Realtors and businesses since 1984. What makes a successful campaign for all of these elements?  Filling the needs and wants of the consumer.

Keep in mind “Any time a buyer can walk into a house and see it already has the features they want, that’s a huge bonus for the seller! “If buyers feel they need to add key features or designs, they’re going to calculate how much it will cost and then lower their bid.”

Buyers are looking for a community that offers Theater facilities, a gym, Tennis and pickle ball courts. Pool’s, Bocce, gardening facilities, security features. Gated security communities cover these demands. I have not seen Realtors market special amenities a club house offers like a Sauna, Steam room, whirl pools to mention a few.  With the new Smart ADT, Xfinity, and other security companies that offer these features are less meaningful and much cheaper and more efficient.     

Del Webb has defined two markets in the area. A price point between $450,000 and $650,000 with Chef’s Kitchen/Gourmet kitchen, Quartz counter tops, Three-car garage and open floor plan, exterior lighting, home office, and perhaps an inground pool, however I have not seen this investment give back the return for the expense it takes to install.

A price point between $220,000 and $330,000 location a premium. The reasoning for this price point, buyers want to live in a Del Webb community but like their 2nd home, or perhaps travel a lot in their RV. This is noted well in the Tree Side community as these garden homes are selling faster than they can build them.

Another tidbit that many Realtors who are not seasoned should know as well as buyers and sellers. When you see a listing still active and your told it’s pending, it maybe noted Contingent Taking Backup. This gives the listing agent leverage to receive addtional inquires and buyers. It helps the listing agent keep their name out there with active inventory that is not necessarly available. Please understand this is not always the case but I’ve learned it’s practiced more often that not. My Multiple Listing Service in Central Florida prohibited this practice about two (2) years ago and it has made a huge difference.

Author: danswingblog

Dan has celebrated over 19 years as a full-time Realtor. Successfully listed and sold homes well through the 8 figure market. Advises and assists clients with challenging Portfolios! Not uncommon to be working with foreign nationals, buyers that leverage the Sterling, Euro, and similar currency. Dan welcomes the Global community, with friends in many Nations. He brings a reputation for Integrity, Expertise, and Focus. Our customers deserve the best. Currently provides Residential and Commercial B.P.O.'s, Broker Price Opinions, B.O.V's, Broker Opinion of Value to many lenders. Manage and Sells R.E.O., Real Estate Owned properties, distressed properties! Evaluate and negotiate solutions for sellers and lenders. Developed, operated and sold a Florida "AWARD WINNING" Ad Agency! 2010 & 11 Commercial Agent of the year. RE/MAX Paramount Properties. Relocated to Tampa in 2012, enjoyed retirement for 6 months. Saw unethical practices by some Realtors and choose to reverberate our profession in the Tampa area. In four years built his business to as many as four (4) transactions monthly. Mortgage brokers were calling Dan a Superstar in Real Estate. Dan and his wife relocated to North East Florida, to the community of Nocatee. Currently focusing on 55 and older communities and Luxury Real Estate. Successfully closed on many extremely challenging foreclosures, and Short Sale. Coached and participated in Commercial and Multi-Income Family REO's in the past six years. Elected to the Auburndale City Commission in 1986-88. Created and served as 1st Redevelopment Chair in 1988 & 89 personally put in place all the elements for the Auburndale CRA. 1990 City Commission refused to give a full vote of confidence. After a 5 year journey to personally raise funding, extensive research and study for the CRA district perimeters, and stunned with the Commissions doubt. Positioned himself to run for office again, was re-elected to Auburndale Commission, to serve 1991-93 to full fill the CRA master plan! Active with the Central Florida Development Council from conception in 1985 and sat on the board periodically for the past 25 years representing municipalities and private investors. The positions Dan held from 1986 through 1993 enabled him to have a complete workable understanding of the State of Florida Comprehensive Plan for Future Land Use, and the benefits of intergovernmental agreements, utility franchise expansions, and public/private partnerships! Specialties: Assets recovery & receivership, Real Estate Portfolio's, REO & Short Sale of Residential and Commercial negotiations, marketing consultant, public relations, and Broker Price Opinions for residential and commercial lenders.

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