There is no doubt in my mind that once this is published you will see creative dialog become modified with active listings or active accepting back up offersl. Unless these listing agents are too lazy to accommodate their clients. I have Realtors throughout the United States follow my blog updates weekly.

Why are many homes taking so long to sell? Perhaps it’s in the marketing techniques and strategies. I’ve been selling real estate since 2000. I’ve been creating Marketing campaigns for Developments, Retirement communities, Realtors and businesses since 1984. What makes a successful campaign for all of these elements?  Filling the needs and wants of the consumer.

Keep in mind “Any time a buyer can walk into a house and see it already has the features they want, that’s a huge bonus for the seller! “If buyers feel they need to add key features or designs, they’re going to calculate how much it will cost and then lower their bid.”

Buyers are looking for a community that offers Theater facilities, a gym, Tennis and pickle ball courts. Pool’s, Bocce, gardening facilities, security features. Gated security communities cover these demands. I have not seen Realtors market special amenities a club house offers like a Sauna, Steam room, whirl pools to mention a few.  With the new Smart ADT, Xfinity, and other security companies that offer these features are less meaningful and much cheaper and more efficient.     

Del Webb has defined two markets in the area. A price point between $450,000 and $650,000 with Chef’s Kitchen/Gourmet kitchen, Quartz counter tops, Three-car garage and open floor plan, exterior lighting, home office, and perhaps an inground pool, however I have not seen this investment give back the return for the expense it takes to install.

A price point between $220,000 and $330,000 location a premium. The reasoning for this price point, buyers want to live in a Del Webb community but like their 2^nd home, or perhaps travel a lot in their RV. This is noted well in the Tree Side community as these garden homes are selling faster than they can build them.

Another tidbit that many Realtors who are not seasoned should know as well as buyers and sellers. When you see a listing still active and your told it’s pending, it maybe noted Contingent Taking Backup. This gives the listing agent leverage to receive addtional inquires and buyers. It helps the listing agent keep their name out there with active inventory that is not necessarly available. Please understand this is not always the case but I’ve learned it’s practiced more often that not. My Multiple Listing Service in Central Florida prohibited this practice about two (2) years ago and it has made a huge difference.