Is your home stagnant during the holiday market?

I receive notices hourly each day, homes in our area reducing their listing price.  While drafting this blog, I’ve received fifteen, (15) notifications of price changes. I have also taken the initiative to randomly review the values of these actions, and in 90% of these cases, it’s unnecessary. So what is it that motivates the agent, and/or the seller into making these judgment calls?

Not being prepared or experienced or just laziness!  Preparation;  Prior to placing the property on the market. Do not always agree to list your home with the first realtor you set an appointment with. I do not care how experienced they may be, you can learn from each individuals presentation. What is it that will entice buyers into viewing your home? What makes your home special from similar models; location, upgrades, material modifications, the hidden value that should be brought up and promoted, and most importantly the description that will sell your home.   

My biggest vice, being too perfect, too analytical, I think outside the box. I also reach out to top agents in our community.  I have been a successful marketing specialist since the 1980s with proven and up to date strategies that work. 

Every property, whether in December of 2018 or in January of 2019, will benefit from these strategies. But they can be particularly effective when the market seems quiet, as in these weeks between now and the New Year. Sometimes, unconventional wisdom is the way to go, not necessarily a reduction in your listed price. 

Author: danswingblog

Dan has celebrated over 19 years as a full-time Realtor. Successfully listed and sold Luxury homes, diversified real estate portfolios, Advises and assists clients with challenging liquidations and purchases. Not uncommon to be working with foreign nationals, buyers that leverage the Sterling, Euro, and similar currency. Dan welcomes the Global community, with friends in many Nations. He brings a reputation for Integrity, Expertise, and Focus. Our customers deserve the best. Currently provides Residential and Commercial B.P.O.'s, Broker Price Opinions, B.O.V's, Broker Opinion of Value to many lenders. Manage and Sells R.E.O., Real Estate Owned properties, distressed properties! Evaluate and negotiate solutions for sellers and lenders. Developed, operated and sold a Florida "AWARD WINNING" Ad Agency! 2010 & 11 Commercial Agent of the year. RE/MAX Paramount Properties. Relocated to Tampa in 2012, enjoyed retirement for 6 months. Saw unethical practices by some Realtors and choose to reverberate our profession in the Tampa area. In four years built his business to as many as four (4) transactions monthly. Mortgage brokers were calling Dan a Superstar in Real Estate. Dan and his wife relocated to North East Florida, to the community of Nocatee. Currently focusing on 55 and older communities and Luxury Real Estate. Successfully closed on many extremely challenging foreclosures, and Short Sale. Coached and participated in Commercial and Multi-Income Family REO's in the past six years. Elected to the Auburndale City Commission in 1986-88. Created and served as 1st Redevelopment Chair in 1988 & 89 personally put in place all the elements for the Auburndale CRA. 1990 City Commission refused to give a full vote of confidence. After a 5 year journey to personally raise funding, extensive research and study for the CRA district perimeters, and stunned with the Commissions doubt. Positioned himself to run for office again, was re-elected to Auburndale Commission, to serve 1991-93 to full fill the CRA master plan! Active with the Central Florida Development Council from conception in 1985 and sat on the board periodically for the past 25 years representing municipalities and private investors. The positions Dan held from 1986 through 1993 enabled him to have a complete workable understanding of the State of Florida Comprehensive Plan for Future Land Use, and the benefits of intergovernmental agreements, utility franchise expansions, and public/private partnerships! Specialties: Assets recovery & receivership, Real Estate Portfolio's, REO & Short Sale of Residential and Commercial negotiations, marketing consultant, public relations, and Broker Price Opinions for residential and commercial lenders.

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